This last months somethings really strange tends to appear on youtube and daylimotion, I’m talking about Lipdub. What the f*** is that?

A Lip dub is a type of video that combines lip synching and audio dubbing to make a music video. It is composed of filming individuals or a group of people lip synching while listening to a song or any recorded audio then dubbing over it in post editing with the original audio of the song. There is often some form of mobile audio device used such as an iPod. Often they look like simple music videos, although many involve a lot of preparation and are well produced. The most popular Lip Dubs are done in a single unedited shot that often travels through different rooms and situations in, say, an office building. They have become popular with the advent of mass participatory video content sites like YouTube. Tom Johnson, a technical writer who blogs about Web 2.0’s effect on communication, describes a good lip dub as having the characteristics, or at least the appearance, of:

– spontaneity: “It appears as if someone thought up the idea on the spot, pulled out their personal video camera, and said hey everyone, let’s all lip sync this Flagpole Sitta song.”

– authenticity: The people, production and situation appear real.

– participation: “The video doesn’t consist of one person’s spectacular lip sync, but that of a group, all participating together in this one spontaneous effort, which seems to communicate the attitude and mood of the song.”

– fun: the people in the video are having a lot of fun.

Here is one of my favourite one

I think it’s a very good idea for companies to make they own Lipdub. It proves to anyone that the company is innovativ, creativ and above all that the company gets a truthly team spirit. Anyway it’s good for the image of the company but also for the social cohesion. Last but not least it doesn’t make the company look not serioux enough, though the lipdubs are often made in creativ agency … But the Medef has made its own !